A toothpaste advert tells me in its booming voice that it is “the only one proven to combat acid erosion, plaque” and countless other serious, nasty, horrible ills that teeth can encounter.
I don’t think trying to scare me into buying a product is the right tactic.
You know, in past years nobody actually knew about acid erosion.
In those days toothpaste was toothpaste.
Sometimes I think we know too much.
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